Nigel Francis Magic |
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Another major area of my work is concerned with performing Close up Magic in Restaurants and Wine Bars.
Again this is an excellent environment in which to perform close up magic, Obviously my work does depend on my ability to verbally communicate with the guests so the volume of background music does play a part.
The Restaurant Magician is the perfect way to impress guests who book special days such as Birthday groups or Office parties. I am also regularly booked for both Lunches and Evening Meals on Public Holidays such as Xmas Day, Xmas Eve, New Years Eve, Easter, Valentines Day, Mothers Day, and Fathers Day.
The Restaurant Magician can extend personal greetings on behalf of the Restaurant Management. Guests who experience entertainment at their table feel they are getting special attention and as a result feel that they are getting better value for money. This often turns one-off customers into regulars.
Parents frequently choose Restaurants that their children will feel comfortable in. What could be better than having a magician visit their table.
In the unlikely event there is a problem in the kitchen resulting in delays of food deliveries to the table. The Magician can keep the customers suitably distracted whilst the problem is being solved thus reducing the chances of verbal complaints or customers creating a scene.
This covers a multitude of events from Banquets, Charity Fund Raising Events, Product Launches and Trade shows.
For Banquets and Balls it is perceived by guests as a nice touch and shows them that the organiser has put a little extra thought into planning the event.
At Charity Fund Raisers Magicians can encourage guests to donate generously or failing that there is always the “Three Card Monte” scam
Product Launches tend to be, in my experience, frequently held in car dealerships. It is a way of thanking customers for their continued support. In other words customer retention.
Trade Shows
This in fact has nothing whatever to do with the performing of magic. It is in fact just a means to an end. But what a great means it is.
Having an exhibition stand at a trade show is a very costly and very risky business for companies. I see so many companies spend vast sums of money on their pitch at such events, not to mention the actual stands themselves, which are often custom built. They then fork out additional costs on Printed Literature, Staffing, Food, Accommodation and Transport, only to spend less than a fiver on the most important aspect of their entire stand.
Having spent all this money without any guarantee whatsoever of making a single business contact, they then, as an afterthought, actually think that a bowl of sweets will be an effective hook or “Traffic Stopper” as we magicians call it. This they think will stop passing trade show visitors dead in their tracks, with a view to starting a profitable business relationship. I wonder how many business relationships have actually been forged on the strength of a boiled sweet.
Unfortunately many people still consider magic to be a childish form of entertainment, usually because they assume a children’s entertainer to be the same thing as a close-up magician, or maybe as is often the case, they have never seen a proper close-up magician before. They also only look at it from an entertainment point of view, and do not consider its value as a very effective business tool. It is worth note that massive companies like Microsoft and Xerox consider a magician to be an integral part of their sales team, as do many other companies worldwide. They use the services of magicians at trade shows as a matter of course, because they know it works.
The actual function of a Trade Show magician is:
To gather crowds
To put the crowd at ease by relaxing them. (This very effectively “brings down the barriers” making them much more receptive to the sales team)
To break the ice with as many members of the crowd as possible.
To fish for information about these individuals by getting their names, the companies they work for, their job title, their industry sector, how long they will be at the trade show and what their reason is for attending the trade show etc.
In some cases we are actually required introduce members of the crowd to specific members of the sales team depending on the information gathered.
Trade Show Magicians frequently, build into their presentations the company’s slogan if they have one and any unique selling points relevant to the products and services of the companies they represent. This of course is usually delivered in a comical and entertaining way, which of course makes their visit to your stand very memorable indeed.
Where there are never any guarantees given to a company, having invested all this money in having an exhibition stand, certainly the most effective way of maximising your success at such an event is to have a trade show magician perform on your stand. In fact it is so effective at drawing crowds, I am often asked by the venue’s security to stop performing, whilst the human traffic jam I have created, disperses.
Tel:08451082467 Mob: 07958 320338 Fax:N/A Email:nigel@nigelfrancismagic.com
Copyright © Nigel Francis Magic 2008
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